Opt-In Value Exchange
At its essence, opt-in value exchange marketing is about brands giving people something useful in return for their time and data. Instead of interrupting peoples' experiences, brands build their ads into the experience someone is already having. This lets users engage with a brand in return for something relevant.
Brands are constantly seeking viewable ad formats that deliver meaningful consumer engagement to meet their goals in a way that won’t be disruptive to the consumer’s content experience. Opt-in Value Exchange ads have emerged as one of the best ad formats to address these marketer needs.
