Empower your consumers to get what they want. Earn their loyalty in return.
Keys to consumer loyalty in the digital world.
The key to loyalty in digital is (more) VALUE.
Digital has changed consumer behavior. Consumers are not necessarily becoming less loyal. It’s just so much easier to access them and so much easier for them to try something new. You need to rethink how to keep your consumers. Your customer value proposition has to be stronger. You need to create more value for them.
Paytime creates (more) VALUE for your customers.
The key to value creation is (differentiating) DATA.
Digital produces a ton of data. Sourcing it from the same “pool” as everyone else leads to generic offering. To have a differentiated offer, you need to have unique insights. And that requires having one-to-one conversations with all your customers.
Paytime generates a stream of (differentiating) DATA, enabling you to have one-to-one conversations with millions of customers at a time.
The key to balance customer value and business economics is (creative) PARTNERING.
You have to spend to offer something compelling that creates value for consumers. But if you spend too much on the business-economics side, you can quickly lose a ton of money. Don´t go at it alone. Partner with other companies with aligned interests
Paytime enables your brand to PARTNER with creative brands across categories.
Are these your customers?
Two words: "subscription fatigue". Cord cutting is becoming mainstream because consumers do not want to spend hundreds of dollars in content they do not use. Subscription overload is increasingly creating the same level of frustration even if for a whole different reason. Enable users to pay for your content with Paytime and gain not only additional users but incremental ARPU.
Consumers want higher bandwidth and faster speeds for a reason: to enjoy the content they want. You can break the race to the bottom of margins caused by ever decreasing prices creating unique, differentiating value for your customers. Offer them exactly the content they want at no extra cost. Unlike with conventional promotions, you do not need to limit the time when your offer is available. With Paytime, it is not a cost to you, but a new source of revenue.
The link between content and food is structural. Binge watching and food ordering are sequential if not synonymous. Food delivery platforms are new intermediaries of the digital market. Engage consumers directly and turn them into patrons by offering a unique complete solution: would you like an extra order of the trendiest series at no additional cost with your meal? Include Paytime in your menu.
D2C. These three letters are changing the shape of the industry. The combination of digital and state of the art logistics is disrupting the distribution chain. And it is only one click away. Content is the most digital product your customers buy. If you seek to be part of their digital shopping, content needs to be in your portfolio. Enabling your customers to buy it with no money is a good incentive to attract their digital shopping.
Fact: by the time GenZ is ready to touch a bank for the first time, they will have history with a wide portfolio of cool brands offering them seamless payments. Each experience provides vendors with a bucket of unique data to better understand what they need. That is their unfair advantage to anticipate their next financial need. Paytime is the best payment solution for one of their main expense categories and certainly the most engaging (content). Time to plant your flag.